A well-built motorcycle is a work of art. It offers something four wheel vehicles lack. A bike envelops the rider with the journey. The wind that surrounds a motorcycle as it cuts through the air delivers sheer pleasure to the ride. It adds depth to the experience. That’s why we see many of our favorite auto makers cater to this market. There’s something to be had here. The desire is being filled.
BMW Motorrad understands this. That is part of the reason they are on the rise. The group is celebrating a new milestone as worldwide sales have reached over 100,000 units out the door. The popular offerings include the 1000RR, which premiered only a few years back. The adoption of this rocket was fast and its still going strong. This year is no exception.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, is very proud of his group. He said, "For the first time in the history of BMW Motorrad we have supplied more than 100,000 vehicles to our customers in the first nine months of a year.”
We all have a destination. Its what we do along the way that makes it all worth it. Share the road and ride on!